Brand Manager

Prospera Talent Agency’s client is seeking an experienced and results-driven Brand Manager to lead the development and execution of both long-term and short-term strategies for brand growth. The ideal candidate will have a proven track record of driving brand awareness, building customer loyalty, and delivering on sales and profit objectives. This role requires a highly organized individual with strong analytical, strategic, and creative capabilities to support the company’s brand objectives.

Duties & Responsibilities

Collaborate with cross-functional teams (marketing, sales, R&D, operations, agencies, and finance) to develop and execute comprehensive brand strategies.
Analyze and interpret market trends, syndicated data, and consumer research to monitor brand performance and inform strategic decisions.
Develop and execute initiatives to build brand loyalty, increase trial and repeat purchases, and expand market share.
Create and manage project creative briefs and oversee brand messaging across social media platforms to ensure alignment with brand strategy.
Leverage consumer and industry insights to develop impactful consumer communication, brand programming, and new product concepts.
Manage marketing budgets, ensuring alignment with annual business plan goals and delivering on profitability targets.
Engage with customers to influence programming, planning, and merchandising strategies during the business planning process.
Identify and implement meaningful and impactful programs to engage target audiences and drive brand awareness.
Continuously evaluate marketing efforts to refine and optimize strategies.
Stay updated on industry trends and participate in ongoing professional development opportunities.
Perform additional duties as assigned by management.

Your Expertise

Proven experience as a Brand Manager or in a similar marketing role, preferably in the FMCG, retail, or lifestyle industries.
Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
Exceptional organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
Excellent communication and interpersonal skills to work effectively with cross-functional teams and external partners.
Proficiency in marketing tools, CRM systems, and analytics software.
Creative thinking with a keen eye for design and messaging consistency.
Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).

Why Work for Our Client:

Opportunities for career growth and advancement within a dynamic and innovative environment.
Comprehensive training and support to excel in your role.
A collaborative culture that values creativity, integrity, and results-driven performance.
Competitive compensation, including base salary and performance-based bonuses.
Benefits package, including health insurance, 401(k) retirement savings plan, and paid time off.

About the Team You’ll Join:

Our client is a forward-thinking company committed to building strong and impactful brands. By joining their team, you’ll be part of an environment that values innovation, collaboration, and a relentless drive to exceed expectations.